School of Dentistry

Continuing Dental Education

Providing timely and practical continuing education for dental professionals

22nd Annual Practice Management Symposium

22nd Annual Practice Management Symposium: Key Strategies to Improve Your Practice in Today’s Economy

Friday, October 7, 2016

Is your practice utilizing the most contemporary and effective marketing strategies? Do you feel you’re attracting the “right” patients to your practice?

Spend an entertaining and enlightening day with practice management expert, Dr. David Schwab, and discover sure-fire ways to build your practice in today’s challenging economy. Dr. Schwab brings you his priceless collection of practice management pearls designed to help: 1) improve the quality and quantity of your patient pool, 2) leverage technology to bolster key systems in your practice, 3) streamline patient flow to increase efficiency, and 4) apply more effective communication skills to increase case acceptance. This program contains essential tips for all members of the dental team, whether administrative or clinical. Attending as a team will help to get everyone on the same page in order to take your practice to the next level!

This continuing dental education program is funded in part by an unrestricted educational grant from Twin Cities Laboratories.


Join us to gain timely and practical tips on how to:

  • develop and communicate a specific practice identity.
  • develop an internal marketing system that will continue to attract new patients to your practice.
  • generate surveys to capture patient testimonials for more effective marketing.
  • project the right image to attract the right patients.
  • implement effective patient management systems within the office.
  • develop a system for following up with patients regarding recommended treatment.
Who Should Attend

Dentists, dental therapists, dental hygienists, and dental assistants who want to learn how to adopt the most efficient and effective practice management strategies.

Educational Methods

Illustrated lectures and discussion.

Guest Speaker

David Schwab, Ph.D., internationally known speaker and practice management consultant who works exclusively with dental professionals. Dr. Schwab runs his own marketing and consulting firm, David Schwab & Associates, Inc. The company provides in-office seminars and other practice management services for fee-for-service dentists in the U.S. and Canada. He also works extensively with directors and members of the Seattle Study Clubs. Dr. Schwab’s practice management and marketing articles have appeared in numerous publications, including the Journal of the American Dental Association, Dental Economics, and the Journal of the Canadian Dental Association. He also publishes The Personal Report, a newsletter for periodontists and oral surgeons on financial and practice management. Dr. Schwab has previously served as Director of Marketing for the American Dental Association and as Executive Director of the American College of Prosthodontics.


Here’s what attendees had to say about Dr. Schwab’s previous program at the U of M:

“Great speaker – I was never bored.”

“One of the best speakers I have ever heard in 22 years. Excellent delivery, grasp of topic, believes what he teaches, and contemporary.”

“Fantastic, relevant material. Presented in a funny, entertaining way.”

“Very pertinent.”

“Informative, entertaining and motivating.”

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  • Last modified on February 26, 2016